BTC Corporate Communications Policy V1.0 Page 4 of 5 Dec 2023 action, up to and including expulsion from the BTC or referral to the Authorities (e.g. Police or Social Care Departments) as deemed necessary. 4.6.1 Review of social media proposals and content to be published on social media forums For promotional uses of social media related to any approved product(s) marketed by the BTC, BTC Administration should approve such use. For all other uses of social media for which BTC members/Third Parties may establish or contribute specific content to a social media forum which can be directly identified as BTC, BTC Administration should be informed. Links from online social media forums controlled by the BTC to third-party web sites must be clearly identified or labeled as such, and users notified that they are leaving a BTC site for a web site for which BTC is not responsible. All sites linked or referred to must be appropriate for the intended audience, and all content of such sites must comply with all applicable laws, this policy, and the BTC Code of Conduct. Certain social media functions allow users to e-mail, forward, or recommend content to others. BTC members and Third Parties should abide by the spirit of this policy when using such functions, for example RE-TWEETing, Sharing or Tagging activities. Any content for social media forums originating from BTC members/Third Parties must endeavour to disable the editing function so that third-parties may not selectively share or post content elsewhere on the internet. If the editing function cannot be disabled, then BTC members/Third Parties should consider not using these forums. If an individual from the BTC members/Third Parties sees content on the Internet that he or she believes warrants attention by the BTC (such as potential slanderous/libelous comments pertaining to the BTC or an individual in a BTC Member Organisation) they should send this information to BTC Administration and should refrain from engaging in discussion or responding. 4.6.2 Content published to social media forums on behalf of the BTC If BTC source content is published to social media forums by individuals within the BTC, BTC Member Organisations or Third Parties they must identify the BTC as the source of the content. If claims or representations about the BTC appear on social media forums controlled by third parties that the BTC may edit (e.g., Wikipedia). Edited content must prominently disclose that the BTC edited the claim or representation and such edits must be made in accordance with this policy. 4.6.3 Social Media Functionality – Tagging, Ratings, and Portable Content All tags visible to the general public on third-party websites or content pertaining to BTC members and Third Parties should be in line with this policy, the BTC Acceptable Use policy and the BTC Code of Conduct. If determined to be inappropriate, tags should be removed if possible. The BTC members and Third Parties shall be mindful of potential adverse consequences of portability when reviewing such content for posting. For
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